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Social Listening- Dutch Bros

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          Customer service is one of Dutch Bros Coffee's three core Values, these being speed, quality and you guessed it... Service! Even though they have three core values, they preach that each one holds significant value. I chose Dutch Bros because of their company's culture and for what they stand for, as well as having delicious products. These last few weeks they have come out with their fall drinks and people are buzzing about them on social media. Many customers have questions about the drinks, the availability of these drinks as well as information on potential stand openings.             As I stated before, Dutch Bros three core values are speed, quality and service. With that being said their more specific value proposition is simple, they want each customer to leave better then when they arrived. Dutch Bros has built their company solely off the fact that they want their customers to receive great quality service and product at a quick rate. They value their custom
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Marketing in the news: "Sydney Sweetie the Body Wash Gene"

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          The notorious men’s grooming brand, Dr. Squatch has recently started an innovative marketing campaign with actor, Sydney Sweeney, making her "Sydney Sweeney the Body Wash Genie". I picked this article because I really like how Dr. Squatch is swaying away from normal marketing with men’s body wash to a more lighthearted and funny approach. Before being assigned this assignment, I received a couple of these ads through social media and streaming services, for me it just made sense to use it.            In this Marketing Campaign, Dr. Squatch is using Sydney Sweeney as a focal point for them to express what their product is and how it differs from run of the mill men’s body grooming companies. Other key take aways I have consisted of when Dr. Squatch's Vice President of Marketing, John Ludeke, stated they were using Sweeney to reach a broad demographic. He went on to explain that not only does Sweeney market to the men’s demographic due to her "sex appeal&qu
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 Hello all,          My name is Tristan Friederick, and I am a Business Administration major. I am coming back to school after a few years off. In the recent years I worked as a Sheet Metal Worker learning many skills and developing many more relationships. I realized that even though it's a rewarding trade, I didn't want to be hurting the way my coworkers are in their forties and fifties.                 Some important parts of my life are obviously my family and friends, they have been my rock throughout every high and low point in my life. My girlfriend of 4 years, Emily and my dog are also very important to me because they always know how to bring up my spirits and they remind me of how fortunate I am for what I have.                 I signed up for this class because it was a requirement and that's it... JUST KIDDING. The reason I am taking Principles of Marketing goes much farther than that. I have always been interested in the field of marketing. Just how many things
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